Five steps to running a successful online community
BY HAILEY EISEN
If you want to run a successful LinkedIn Group, think about the last good party you hosted. First, choose the venue and invite the guests. Make sure invitees are social and will interact well. Then, to fill out the group, ask your guests to invite their friends. Last, serve up some appetizers and drinks and work the room to ensure everyone’s having a good time.
That real-world scenario translates directly to the online world, according to Sourov De, managing partner at Stryve Group, a marketing services firm in Kitchener, Ont., and owner of the LinkedIn group Social Media Marketing Canada. “To run an effective group you should behave like a host. The key is to pay attention to your members, give them something of value and encourage them to get involved in the conversation.” Read more →